Search engines are the top way consumers find new web sites online, used by 73.4% of those surveyed. (Forrester, March 2001)

Nine out of ten web users visit a search engine or a website with search options on a "religious-like basis." These sites also command the most amount of time, with surfers spending an average of an hour and a half in and around the site. (Nielsen/Net Ratings, May 2001)

From December 2001 to May 2002, search engine traffic has grown 11 percent to 92.3 million visitors. Yahoo! Search grew 20 percen; Microsoft's MSN Search saw a traffic increase of 16 percent and Google--which syndicates its results to other sites -- including Yahoo! -- increased its traffic figures 54 percent. (Media Metrix, May 2002)